2. How does your media product represent particular social groups ?

My magazine represents indie fans, such as indie scenesters (UK Tribes) as my artist’s hair has a boho edge with the little braid on the underside of her hair. Boho is often used with indie artists. They try and create an image that is distinctive to themselves. For instance on my covers, especially the NME, the hair is a main attraction as the red is the focal point of the magazine as it stands out, which that artist generally does. Her band’s music is unique.
All of the artists are similar in the fact that they have a distinctive feature in their hairstyle or outfits, for example Florence’s hair or Avrils outfit. The main difference on mine to the others is a background of the cover. Mine was taken in the dark to be out of the ordinary which is what indie scenesters like to do, be unique and show off their individuality. The fact that mine does not have a distinctive hair colour is because I wanted my artist to be natural and more realistic for the audience of indie scenesters can relate to her and see her as a positive down to earth role model which is usually associated with an indie artist.

My magazine also represents a rock audience in the sense that the background throughout my magazine is black which is often stereotypically associated with rock. Also the leather jacket that I have used for my artist is an example of black often associated with indie rock bands and artists.
Personally, I feel that the black background works for my magazine as it represents the rock audience with the black colour. It would stand out and look different on the shelf which is full of white backgrounds and attract rock readers as it is different and dark which is often the theme for their favourite types of music. The broken font that I have used throughout my cover, contents and spread represents the fact that my music is broken and out of the ordinary, as in breaking the stereotype of the usual chart music, as such breaking the rules which is what this audience tends to like to do. They don’t like mainstream things very much.